Last January the International Tourism Fair (Fitur) has celebrated its 40 edition with a great balance: more than 250 thousand participants, more than 10 thousand companies and about 8 thousand journalists.

Malaga, one more year, was there; this time as a European Capital of Smart TourismMalaga get this distinction granted by European Commission in recognition to his work,  makes Malaga a sustainable destination, accessible, digital and creative. In this way, this distinction allows to promote the city as a sustainable destination and increase the visitors number and overnight stays, which will result in economic growth and city prosperity.

Apart from the Capital of Smart Tourism, Malaga is also the European Sport Capital during 2020. Sport events such as the Spanish Soccer Cup Room, the World Paddle Tour or the Zurich Marathon of Malaga will be held in the city and also there were showed in Fitur.

During the fair the city also has confirmed that will hold the Seatrade Med 2020, a new edition of the most important fair of cruises sector. Malaga will receive more than 2.500 attendees from 60 different countries.

Given above, it is concluded that nowadays Malaga is one of the most powerful destinations in Spain, that is why tourism increase of 5% is expected for 2020, that is mean that about 5 million visitors will visit the city of Malaga. To achieve it, Fitur was a showcase where there were more than a hundred professional gatherings, creating a network with more than 300 tourist professionals. Very popular companies as Kayak, Logitravel, Skyscanner or Qatar airways, among others, are ready to participate in the malaguenian promotion and creation of new products.

The agreements reached allow Malaga to keep its presence in emerging markets and strengthen it in consolidated. Likewise, the fair has corroborated that Malaga is the most dynamic destination in Spain and in unstoppable growth. A unique destination accessible, attractive and well connected to the main markets around world, making it not only a perfect destination for tourist, but for investors and entrepreneurs too.