Historically Malaga has been one of the principal cities in Spain attracting tourists who look for a good weather, relax and beaches. Nowadays, the tourism sector is becoming increasingly specialized, that is why we find different categories as social tourism, ecologic tourism or incentives and conference tourism (MICE) between others.
Language tourism, whereby foreign students are coming to learn Spanish, grow up in Malaga a 16,5% during 2018 with an economic impact of almost 18 euro million. That means about 2.800 more students than 2017.
This increase is due to several reasons; one of them is the Malaga Education Week, an international event focus on attract students to learn Spanish in Malaga. The second edition was celebrated last January.
In a press conference Rosa Sánchez, Tourism and Promotion Councilwoman of Malaga, assured that since 2014 the city has won a 50% more of students. Also explained that this kind of tourism helps to deseasonalise and, also pointed that each student assumes a prescriber role because normally they come again with their families or friends. Apart from that, she explained that due to this increase of students, Malaga has the fourth position in Spain as language tourism destination.o
The data shows that each student spend 918 euros during their stay (The average time is 2,2 weeks). From the point of view of Antonio Peláez, International Centre of Spanish of the University of Malaga Director, this area of tourism is very interesting because get an important income with a low tourist impact.
Even if along the city there are more than 15 schools, this big increase of students opens an opportunity to invest in the sector. The grow up estimations for the future are positive, and apart from the schools, the city needs other facilities for the students as residences or cultural activities in addition to the courses.
The profile of the student
Regarding the origin of the students, Germany brings the 20% of the total. The second position is for Italy with a 16% of students, Poland is the third with a 7%. The increase of students coming from long haul countries is also important, in this way Chine has bring almost a 45% more than in 2017, South Korea a 30,75% more; Canadá a 21,49% more.
In terms of age, a 37,43% has between 15 and 18 years and a 20,88% between 19 and 24 years.