The World Travel Market (WTM) is a UK event for the global travel industry, an event where all agent involved in tourism sector are present, in this way, it is the perfect scenario for make business. Last edition was celebrated between 5th and 6th November and Malaga were there to keep the British tourism as the main international market in the city due to it represents 10% of the total.

Rosa Sánchez, Tourism Councilor of Malaga, and Francisco de la Torre, Mayor of Malaga came back to Malaga and explained the successful presence of the city during the event. Trough the time of the fair, there were 70 business meetings, that is mean a 75% more than planned because the agenda provided only 40.

Conclusions from meetings:

  • Brexit uncertainty doesn’t stop visits to Malaga: link British overnights are increasing month by month. During 2019 first quarter they grow up 8%. Experts considers that this percentage will be higher for the last quarter of the year.
  • Meta-search engines: Malaga will improve his presence on internet. A new agreement has been signed with Kayak in order to have more relevance in museums offers searches. For its part, Tripadvisor will continue working the malaguenian market, the popular website assure that city break sales have been increased a 40% during last year.
  • Apart from the traditional sun and beach tourism, little by little British tourists are also interested in other areas such as shopping, nature, gastronomic or cultural. Accordingly, De la Torre took the opportunity to present the city’s new tourist offer with special emphasis on cultural resources and the 2020 European Smart Tourism Capital.
  • Specialized journalists: There were a typical malaguenian dinner with 15 popular travel journalists. This have a publicity value of 3-euro millions, that will mean an important economic return.